Journal
Notes from the site.
Working notes on planning, building, and optimising business websites — written by the people doing the work.
Jun 18, 2026
Structure before style: how we plan a website
A sitemap is a load-bearing document. Here is the planning sequence we run before a single pixel is drawn.
6 min read
May 02, 2026
The technical SEO checklist we ship with every build
Titles, descriptions, semantic headings, alt text, structured data, sitemaps, and speed budgets — in order of impact.
8 min read
Mar 27, 2026
Designing for load speed, not just for screenshots
Image formats, font strategy, and layout decisions that keep a marketing site under one second to first paint.
5 min read
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